(Concept)
Proposition: Social mobility in the housing sector
Studio: Paul Belford Ltd
Date: 2020
Homes for Good is Scotland’s first social enterprise letting agency. The company has a vision of a better and more inclusive society where everyone has access to an affordable home. It makes quality homes accessible to everyone who needs to rent, especially those who are least likely to be able to access them.
This logo transforms a terrace of house into arrows, symbolising access and upward movement.