(Concept)
Proposition: Simplifying big ideas
Studio: Paul Belford Ltd
Date: 2020
Elephant is a creative agency that offers strategic insights coupled with digital content backed by high-quality production. By bringing strategy, production and creative under one roof, Elephant aims to offer clients a holistic service that is simple and efficient.
This symbol abstracts the silhouette of an elephant into a bold simplified block with a dramatic condensed E for a head. This literally enacts the brand proposition by reducing the big idea of an elephant to a form that is simple and impactful.