Proposition: Duality in form
Studio: Paul Belford Ltd
Date: 2020
Fedrigoni 365 is an annual collaboration involving designers, illustrators and photographers from throughout the UK, gathered together by an open call for entries. Each participant is asked to contribute a piece of work interpreting a date provided to them at random.
In response to the brief for Fedrigoni 365/2021, this mark responds to the number ‘23’ and the seed word ‘double’. Exploration of the numbers 2 and 3 revealed similarities of form, which allowed the construction of an ambigram, playing on the idea of duality.