Proposition: The essential form of a bay tree
Studio: Paul Belford Ltd
Date: 2021
Bay Tree Create Ltd is the umbrella company of a collection of specialist haircare and beauty brands. The brief was to create a simple modernist mark to be featured on a range of packaging. The logo needed to be able to stand up to screen printing at small sizes.
The idea of a bay tree is abstracted into a pattern of leaves that fit neatly into a circular motif that is suitable for a wide range of packaging application including printing, embossing and foiling at all sizes.