Studio: Paul Belford Ltd
Team: Paul Belford, Eleanor Robertson
Credits: Photography, Paul Belford, WaterAid/Alexia Webster, WaterAid/Ernest Randriarimalala, WaterAid/Joey Lawrence
Date: 2020
Belu is a mineral water company that does things differently. It doesn’t export to other countries and all bottles are made using recycled glass or plastic. Belu is 100% carbon neutral and all profits go to the charity WaterAid.
To present the findings of its 2019 annual social impact report, Belu wanted the editorial design to make facts and figures visually engaging and to use case studies to highlight the impact these numbers have made around the world.
The challenge was to make 6,000 words of content attractive and digestible within an efficient page count, dictated by a limited budget.
We opted for a magazine format in order to create a longer and more relaxed read, presented as a series of stories. The magazine was endorse folded to create a long slim publication, echoing the shape of Belu bottles.
To reduce production cost, we sourced sponsorship from both Push Print and Denmaur Paper, who supplied their Revive 100 Offset at a reduced price. This fully-recycled paper made from post-consumer waste pulp was a good fit as it aligns with Belu’s eco credentials.
To help keep costs down while creating graphic interest, we designed simple visual assets from the data in the report, such as icons and infographics. These were combined with stock images, enhanced with image treatments.
We also produced product photography in the studio, integrating this imagery through the editorial layout.
The visual assets we created were combined with photography from WaterAid to help bring Belu’s impact around the world to life. To date Belu have given over £5 million to the charity.